EDMAGroup

Grow your business

The strategy layer first, then the work that comes out of it.

FoundersSMB ownersAgenciesMulti-brand operators
A cafe counter after closing, chairs stacked behind, one laptop and lamp lit on the bar
01 · The situation

What this looks like from your desk

You were never handed the layer above the tactics — the one that decides which tactics are worth doing at all.

You built the thing, and then you became its marketing department by accident. You posted at midnight and watched the likes trickle to nothing. You boosted a post and the budget simply left. Perhaps you hired an agency that sent confident reports you couldn't decode and took the credit the one time something worked.

The pattern is not a failure of effort. Nobody ever gave you the layer that sits above the tactics — the one that decides which of them are worth doing for a business like yours. That layer is the actual job, and it is the part that was missing.

Meanwhile the tool drawer keeps growing: five subscriptions, three logins, and still no straight answer to whether any of it is working.

    This is you if
  • You have posted at midnight and watched the likes trickle to nothing.
  • You boosted a post, the budget left, and no one could tell you what it bought.
  • An agency sent you a confident report you could not decode — and took the credit the one time something worked.
  • You pay for six tools, use three, and still cannot answer whether any of it paid.
  • Every month starts from scratch, because nothing from last month was written down as a reason.
02 · What the status quo costshours a week, on the part you were never trained for

A quarter of a working day, every week, spent guessing at the one function nobody taught you — while the actual craft, the reason the business exists, waits. That is the real price, and it never appears on an invoice.

6 hrs/wkTypical founder time spent on marketing they were never trained for
~$117/moA modest stack of six overlapping tools
UnansweredWhether any of it actually paid
03 · What changes

After the record is shared

01The strategy gets written before anything is built: who you are really for, why they would choose you, what to charge and how to reach them — with the numbers cited rather than asserted. Everything produced afterwards derives from that one document, which is why it stops contradicting itself.
02Then the loop runs and closes. What the analysis learns feeds the next month's plan, so month six is built on what actually paid in months one through five rather than starting over.
03It adapts to your field rather than templating it. A clinic, a café and a protocol get different channels, deliverables, metrics and compliance — not the same plan with the noun swapped.
04 · The path

How an engagement runs

What happens, in order, with the timeline stated rather than implied.

01Answer plainlyDescribe the business in your own words. No marketing vocabulary required — that is the entire premise.
02Read the strategyA full market dossier with sources. Read it before anything gets built; disagree with it while it is cheap to change.
03Approve the workSite, content and campaigns are produced from the strategy. Your job becomes approvals over coffee.
04Watch what paysPlain-English analysis, then budget moved toward what worked. That is the loop.
Week 1The dossierFull market strategy with sources. Read it and argue with it before anything gets built.
Week 2–4The front doorSite and capture built from the strategy, not from a template gallery.
Month 2Content and campaignsThe calendar fills from the strategy. Paid spend only where the maths supports it.
Month 3+The loop closesAnalysis in plain English, budget moves toward what paid, next month's plan is built on it.
An honest description of the businessIn plain words. No marketing vocabulary — that is the entire premise.
Access to what you already haveSite, analytics, ad accounts if they exist. If they don't, that's a cleaner start.
Two hours a monthRoughly what approvals take once the strategy is agreed.
05 · What answers it

The parts of the group that do this work

GrowynThe whole loop — strategy, site, content, capture, nurture, analysis.Venture ↗
06 · Proof

The figures behind the claim

Every number here is maintained on the Record with its source.

FirstEDMA is Growyn's first customer — it runs the group's own growth
4Movements in the loop: think, attract, convert, grow
CitedEvery claim in the strategy carries its source
Every figure, sourced →
07 · Questions

What buyers ask

Is this an agency or software?Software that does the work an agency would, with you approving rather than briefing. There is no account manager and no retainer.
What if I disagree with the strategy?Change it — that is why it is written down and delivered before anything gets built. A strategy you can argue with is the point of having one.
Will it just generate generic content?Everything downstream is derived from your specific strategy and data. Where it doesn't know something, it cites what it does know rather than inventing a number.
Do I need to already have marketing in place?No. The common starting point is nothing but a business and a website you dislike.
What if my industry isn't one you list?The eight named industries are the ones with dedicated logic. Others still get a full strategy — the detection just defaults to the closest pattern and the dossier says so.
Who owns the content and the site?You do, entirely. Nothing is held hostage in a platform you can't leave.
08 · Where this doesn't apply

When we are the wrong answer

Qualifying out early is cheaper for both sides than discovering it in month three.

You already have a marketing team and a strategy you trust. This replaces the missing layer, not a working one.

You want someone to take the work away entirely and never involve you. Approvals take time — less than doing it yourself, but not zero.

You need enterprise brand campaign management or media buying at scale. Different problem, different vendor.

You're looking for guaranteed lead volume. Nobody honest sells that, and the strategy will tell you what the numbers actually support.

NEXT STEP

Read the strategy before you commit to anything.

The dossier comes first. If it doesn't describe your business better than you expected, nothing else is worth doing.

Go to growyn.app →Talk to the group
09 · Other needs

Five other routes

01Run global tradeEvery party of the order working from the same record, in real time.→02Finance trade & assetsUnderwrite from live operational performance instead of month-old paperwork.→03Source certified productsBuy from the manufacturer, with the certificates and the tracking attached.→05Operate renewable assetsOne record for the asset, from development through to exit.→06Build engineering teamsNamed engineers on your roadmap in week one, with a pilot you can walk away from.→

All six needs →